Jalisco → 100% Agave Tequila → Agavez → Amsterdam

OUR STORY

Rows of blue agave in the red-earth fields of Jalisco, Mexico
01Jalisco · The Origin

WHERE IT BEGINS

AGAVEZ and our first line of Tequila Sodas were born from our time in Jalisco, Mexico. We fell in love with the culture surrounding tequila — from the way agave is grown and harvested to a craft of distilling that has been passed down for generations.

We wanted to bring that inspiration back home to Amsterdam, but give it an urban twist of our own: 100% agave tequila, canned and blended with club soda and natural fruit flavour.

Born in Jalisco. Made for Amsterdam.

Traditional copper stills and wooden fermentation vats in a historic Jalisco tequila distillery
02The Distillery · The Craft

THE CRAFT OF JALISCO

We were stunned by the craftsmanship we experienced in Jalisco. Knowledge that has been passed down for generations — from harvesting the agave to fermentation and distillation. A process where time, patience and tradition still matter.

We tasted our way through many different tequilas, but kept coming back to one: 100% agave blanco tequila. Its pure and smooth character became the foundation for our first Tequila Soda line.

The agave behind it can take years to fully mature. Our tequila then goes through an extended fermentation process — up to four times longer than conventional production — creating the smooth character we were looking for.

No added sugars. No unnecessary complexity. Just 100% agave tequila at the heart of every AGAVEZ Tequila Soda.

We didn't want to change the craft. We wanted to build something new around it.

Three Agavez Tequila Soda Lime cans served chilled on a silver tray in low light
03From Tequila to Agavez

THE FOUNDATION OF AGAVEZ

What we discovered in Jalisco eventually became the foundation of AGAVEZ: pure, crafted and accessible.

We believe a great drink doesn't need to hide behind a massive list of ingredients. When the foundation is good, you can keep things simple.

So that's exactly what we did.

100% agave tequila. Club soda. Natural lime flavour.

Canned in Amsterdam and made for long nights, crowded bars and everything in between.

Jalisco at heart. Amsterdam by nature.

An Agavez Tequila Soda Lime can on a coaster on a dark bar top with warm lights behind
04Jalisco × Amsterdam

MADE FOR THE MOMENT

AGAVEZ is made for those who still choose quality in a world where quantity too often takes over.

With the first Dutch Tequila Soda line, we want to change the way people experience tequila — building a bridge between those who already love it and those who are just discovering it.

Premium 100% agave tequila, made approachable without losing its character.

Made for long nights, good people and moments worth sharing.

100% agave tequila. Soda. Natural flavour.

Born in Jalisco.
Made for Amsterdam.